Client: City of Armadale (CoA)
Situation: The Perth Hills and Armadale region of Perth often gets overshadowed by some of Perth’s more famous regions and tourism hubs, but is, in fact, a vibrant melting pot of cultural events and attractions.
It's fair to say there’s something for everyone in the Perth Hills Armadale region.
Deliverables: Working with our friends at branding and marketing firm Anthologie, our copywriters developed a concept and original content for the new Perth Hills Armadale Regional Guide that tells the region’s story in a way that engages different people with a host of different interests.
Result: The new guide not only looks great (props to Anthologie), but also positions the Perth Hills Armadale region as a vibrant, diverse destination, right on Perth’s doorstep. It sets the tone for CoA’s local and national tourism marketing and turns the region’s story into one that connects on a personal level with visitors spanning the demographic spectrum.
Read more about our brochure copywriting services and check out some of our other brochure copywriting projects. Or find out how we can turn your next brochure into a compelling story - contact our freelance copywriters.