Making the technical feel personal with a global software company.

Client: Minemax

Situation: Minemax, a specialist mining software company, has long had a reputation for developing the technically robust software the global mining industry needs to optimise the value and productivity of their mines and mining assets.

With their niche sector evolving and a dated website doing little to communicate the dynamic nature of their business and solutions, Minemax needed to reposition themselves as the mining experts’ mining experts – the people who make the technical business of mining more personal and, therefore, more productive.

Deliverables: Work with the Minemax team in Perth to create content for a new site (being developed by Australian digital agency BirdBrain). The key: make the technical feel personal by giving the website content a distinctive tone - friendly yet authoritative.

 See how our website copywriters brought a personal tone to Minemax's highly technical information.

See how our website copywriters brought a personal tone to Minemax's highly technical information.

Result: The Minemax team is very happy with the new website and content, which now clearly positions and differentiates Minemax, while also making their suite of products easier to understand and use.

We engaged Caboodle to do the copywriting for our new website. Paul excelled at finding our unique voice and at transforming our very technical concepts into engaging customer-oriented and easy-to-understand messages. We really appreciated his professionalism, timeliness and his willingness to go out of his way to create great copy.

Martina Brayford, Communications & Training Specialist, Minemax

Check out more of our website copywriting projects, or get in touch with our website copywriters and tell us about the digital marketing challenges you’re facing.

Thanks and kudos to BirdBrain’s digital marketing and website development team in Perth.