Situation: Arguably one of the world’s most capable and ambitious clinical development hubs, Linear in Perth boasts world-class clinical research facilities and an equally exceptional team, conducting ground-breaking, life-saving clinical and medical R&D for the greater good.
Linear’s reputation for innovative work spans the globe, as does its collaborator and client network, but even as a relatively young organisation, Linear's brand felt flat and did nothing to convey the organisation’s culture of passion and innovation.
Deliverables: Working with Perth digital agency BirdBrain and brand agency Luminosity, our copywriters helped create the foundations for a new, more dynamic brand. This included creating a new vision, mission, values and tagline, as well as writing web content for the new Linear website.
With such a rich and inspiring brand story to tell, it was an epic website copywriting project, which involved working closely with the Linear team to craft a narrative that not only paints a clear picture of Linear’s positively charged culture, but helps engage prospective clients.