Situation: HIF offers exceptional dental cover with their Extras health insurance, providing bigger benefits for a whole host of everyday dental services and treatments – the idea being that prevention (through regular check-ups) is better than expensive treatments down the line.
Following a new industry association, HIF required an ad (for the industry press) and an accompanying brochure promoting HIF’s dental benefits to dentists and their patients alike.
Deliverables: Develop a mini campaign for HIF’s dental cover, highlighting the many benefits of choosing HIF. Our copywriters had to create a concept that would work as an ad, as well as a small brochure. And fast.
Result: Following an excellent brief from the HIF team, we set about providing a range of headline and concept options, some creative, some more direct. Once the HIF team had chosen their preferred concept, we wrote copy for the ad and brochure.