Crafting website content for Perth's home-building artisans.

Client: Saltus Built

Situation: Saltus Built in Perth is a different kind of home building company. Carpenters by trade, but much more than just tradies, the Saltus Built team is bringing a new brand of home-building carpentry to the Western Australian market, including innovative modular homes.

After helping to build and develop the Saltus Built brand a few years ago, we were asked by Perth design studio Tandem to help with the next stage of the Saltus brand’s evolution, with a new website as its centrepiece.

Deliverables: Develop a new website from scratch, from defining the IA (information architecture) through to writing all content. The key? Maintaining the brand’s distinctive brand voice, while evolving the messaging and creating room for the brand – and website – to grow as modular homes become more of a focus.

 Nobody likes to see wooden copy, even timber-home builders. See what our copywriters did for Saltus Built in Perth.

Nobody likes to see wooden copy, even timber-home builders. See what our copywriters did for Saltus Built in Perth.

Result: The beautiful new Saltus Built website is now live. Take a look at our copywriters’ work.

"Caboodle helped me put the vision for my company into words. Paul took my concept and turned it into engaging copy, making the whole process a breeze." Shaun Ngere, Director, Saltus Built in Perth.

Read more about what our freelance copywriters do and take a look at some of our other website content and SEO copywriting projects.