Client: Saltus Built
Situation: Saltus Built in Perth is a different kind of home building company. Carpenters by trade, but much more than just tradies, the Saltus Built team is bringing a new brand of home-building carpentry to the Western Australian market, including innovative modular homes.
After helping to build and develop the Saltus Built brand a few years ago, we were asked by Perth design studio Tandem to help with the next stage of the Saltus brand’s evolution, with a new website as its centrepiece.
Deliverables: Develop a new website from scratch, from defining the IA (information architecture) through to writing all content. The key? Maintaining the brand’s distinctive brand voice, while evolving the messaging and creating room for the brand – and website – to grow as modular homes become more of a focus.
"Caboodle helped me put the vision for my company into words. Paul took my concept and turned it into engaging copy, making the whole process a breeze." Shaun Ngere, Director, Saltus Built in Perth.