Client: Mint Real Estate
Situation: Perth real estate experts Peter Clements and Brad Glover decided it was time to shake things up in the property marketplace. They had a plan for a new kind of real estate agency – one with a different ownership and franchise model that would create a new benchmark for the real estate industry in Australia, in terms of quality, accountability and customer focus.
Deliverables: Our copywriters were engaged by Perth branding and marketing agency Luminosity to help build a new brand that accurately reflects the pioneering nature of Peter and Brad's business plan. And when we say 'build the new brand', we mean we helped with everything:
- Brand naming
- Tagline development
- Launch marketing
- Website copywriting (with video)
- Brochure and flyer copywriting
- Direct mail, eDMs and press advertising
- The whole kit and caboodle
From the Mint name, to the tagline, to a launch campaign and more. We even helped produce the videos that form the centrepiece of the Mint website. There’s too much to show you here, but if you’d like to get a taste of the Mint brand, check out our brochure copywriting and website copywriting work.