Social proof, confirmation bias and building a movement.

Social proof, confirmation bias and building a movement.

People buy into a brand emotionally, then seek out information (a tendency known as confirmation bias) such as case studies, testimonials and reviews (social proof) to support their decision. But why stop at closing a sale when you can open the doors to a community of advocates?

Three key ideas to help you plan your website like a pro.

Three key ideas to help you plan your website like a pro.

We’re here to talk about where your website journey should start. Before design. Before development. Even before content creation. We’re talking about information architecture, or IA.