Situation: The HIF team is always looking for ways to save money and deliver bigger benefits for members – that’s what being a not-for-profit health fund is all about.
One way they can do that is by encouraging members to switch to direct debit payments. It reduces admin and late payments, and it’s easier for members, too – they can just set and forget.
Deliverables: HIF wanted to set up a small prize draw to encourage members to switch to direct debit payments. Our copywriters had to come up with a theme and a direct mail piece promoting the draw (sent with postal invoices).
We started out by developing a range of competition concepts, with suitable prize suggestions. Then, after the HIF team had selected their preferred option, we developed the direct mail piece (designed by Bear in Black).
The concept is all about making life easier for members – switching to a direct debit gives you one less thing to remember – which tied in nicely with the prize (a digital SLR camera, with a huge memory card).