Website copywriting that works. Hard.
Website copywriting isn’t rocket science, as some will have you believe, but it does require a very different approach to conventional media. Allow our website copywriters to clear the smoke and mirrors for you.
Website copywriting 101
The main difference between web copywriting and writing brochure content is the most obvious one – the format. People read brochures from front to back. Well, usually. They flip pages. They scan. They put it down, then pick it up and have a read later. Web viewers will source and interact with your website content completely differently. So it’s not as simple as just popping your brochure content on a web page.
For a start, people can enter your site on practically any page, so we have to carefully consider the content structure. What’s more, you can’t be sure which order people will view your pages, so it’s important to ensure each page works effectively in its own right.
What’s all this about sticky stuff?
It’s a cliché because it’s true; content is king. If you just stick any old stuff on your website that nobody will want to read, nobody will read it. On the other hand, website copywriting that effectively targets and engages your audience will have them reading on, sharing your content and coming back for more. That’s the kind of sticky stuff we’re talking about.
What about search engine optimisation?
Writing sticky, well-structured website content is just the start, though. If you’re looking to create something more than just an information site, then you’ll need to call on the services of our SEO copywriters.
Find out more - contact our website copywriters
Still need convincing? Perhaps reading ‘Why use our freelance web copywriters’ and ‘How our website copywriters work’ will help clarify a few things.
You could also check out our copywriting portfolio and testimonials, or cut to the chase and contact Caboodle for a breakdown of our website copywriting rates and a friendly chat.