SEO copywriting for humans (and robots)
Even for our seasoned SEO copywriting team, keeping up with the ever-evolving world of search engine optimisation can be a real head-spin at times. It’s a science as well as an art. But we stand firm in our opinion that if your website content satisfies your audience, it will be equally appealing to search engine robots.
So, whether we’re applying our expertise to websites, intranets, blogs, articles or e-newsletters, we approach all with one undeniable truth in mind. Content is king.
The science of search engine optimisation
The science comes in knowing how search engines read and rank your website. Problem is, that’s something that changes, almost on a daily basis – search engine spiders crawl your site looking for relevant keywords and content using complex algorithms to judge and rank the pages of your website.
There are some basic SEO copywriting rules you can follow to improve your chances of being viewed favourably by search engines. But even then, securing that coveted page-one status takes time. It’s an ongoing fine-tuning process.
The art of SEO copywriting
Being a website copywriter who can write engaging and compelling website content is one thing. But working the right keywords into the right pages without your website reading like gibberish is another thing entirely. Good copywriters offering search engine optimisation distinguish themselves by being able to find the right balance, copywriting and optimising your website with your human audience in mind.
Why not contact us to discuss your search engine optimisation strategy or request a website and SEO copywriting rate card.
Not ready to commit just yet? Find out more about how our SEO copywriters work and more good reasons to use our services. Or see what our clients have to say about Caboodle’s SEO copywriting services on the testimonials page.