How Caboodle’s marketing copywriters work
Caboodle’s marketing copywriters follow a blueprint for brand and marketing development that’s focused on building trust, passion and loyalty. It’s a structured, objective process that will ultimately result in a solution you and your target audience can believe in.
Step one: The quote
First up, you’ll want to talk figures no doubt. Every project is different, but to get an idea of our marketing copywriters’ fees, take a look at the copywriting rates page.
Step two: The briefing process
We’ve compiled a whole suite of electronic briefing forms to help you accurately define your requirements. And once you’ve agreed to engage our services, Caboodle’s marketing copywriters can help you fine tune your objectives.
We’ll listen. We’ll question. We’ll openly share our proven methodologies. And when you’re completely satisfied with your brief, then and only then will we commence the work.
Step three: The work
All our creative concepts are presented with a rationale and we’ll follow up with a discussion by phone, Skype, or even face-to-face if you wish. We like to make sure you’re completely satisfied at every stage in the process, particularly when it comes to the end result, so we also include one round of amendments with all our quotes.
Not sure how to position your business?
Introducing the brand manifesto document – the platform upon which you build your identity. It is a statement of intent, as well as the roadmap for brand development and management. If you already have one, great, send it over with your brief. If not, our marketing copywriters can help.
We’ll identify key points of difference (PODs) within the context of your market and industry. We’ll define what the business stands for. We’ll outline the benefits for clients, as well as employees. We’ll then crystallise all this information into consumer value propositions (CVPs) and, where applicable, employee value propositions (EVPs).
The manifesto then forms the basis of our brand development and management process, from the creation of a new name, logo design and strapline to marketing, advertising and PR activities.
Let’s talk over coffee, email or Skype
Distance is no barrier to Caboodle. In fact, more often than not our marketing copywriters work remotely, maintaining regular communication via email, phone and Skype. And if you happen to be based in Perth, we’re happy to meet face-to-face over coffee.
Working hard to make working with Caboodle easy
We’re very attentive types. But don’t just take our word for it, read what our clients have to say about our marketing copywriters on the testimonials page.