Meet our freelance copywriters
Caboodle now has freelance copywriters based in Perth and Melbourne, Australia – each with experience that spans the globe and the full advertising and marketing copywriting spectrum. But because we don't have the overheads of a big swanky central office, we can also offer exceptional value for money.
Paul Leonard
With some 14 years’ experience as an advertising copywriter, working and winning awards for agencies in London, Perth and on Australia’s east coast, Paul has developed brands, concepts and copywriting for clients such as Harrods, British Airways, Amnesty International, Bankwest and IBM. But unlike other creative-types you’ll find in agencies, he’s not some tantrum-throwing prima donna… unless you take the mickey out of his beloved Chelsea.
Since founding Caboodle, he’s crafted copy, concepts and brand strategies for the likes of Deutsche Bank, HIF, Pindan and Silver Chain.
Jo Baker
Jo spent the first 12 years of her career as an advertising copywriter in London and Perth-based agencies working on brands including Coca-Cola Schweppes (UK and Australia), NatWest Bank and Aspen Group, as well as the multi award-winning Thurrock Fostering campaign.
In early 2008, she hopped over the fence to work client-side as a website and SEO copywriter for Tourism Western Australia. And since becoming the ‘other half’ of Caboodle, she’s forged close relationships with a number of tourism organisations and proudly supports a number of charities with pro bono services.
Mary O'Rourke
Melbourne Mary is anything but contrary. Looking at her wide-ranging skillset and experience, you’d think she’d have an ego the size of the Yarra Valley, but no. She’s salt of the earth, just like the rest of the Caboodle Copywriting team.
Spending some of her 15-plus-years’ experience working in London (which is how we got to know her) Mary’s background covers copywriting, copy editing, structural editing and proofreading in the advertising and publishing arenas. That explains why she’s particularly adept at writing short and long volume copy for both on and off-line media, and why she’s able to nail a broad spectrum of language styles, from highly complex public sector information resources to fresh and engaging retail copy. That’s our Mary.
In-the-know people who know people
Collectively, that’s over 40 years’ industry experience. Exposure that’s also given us the know-how and networks to source the very best freelance designers, PR experts and marketing professionals in Perth and Australia-wide.
Why not take a look at our work, check out our testimonials from clients in Australia and the world-over, or, if you already like what you see, contact our freelance copywriters for a quote.