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Meet our freelance copywriters
You get two freelance copywriters for the price of one at Caboodle – both based in Perth, Australia, but each with experience that spans the globe. And when you consider that four eyes are better than two and two creative minds never think alike, you’ll realise you’re getting exceptional value for money.
Paul Leonard
With some 14 years’ experience as an advertising copywriter, working and winning awards for agencies in London, Perth and on Australia’s east coast, Paul has developed brands, concepts and copywriting for clients such as Harrods, British Airways, Amnesty International, Bankwest and IBM. But unlike other creative-types you’ll find in agencies, he’s not some tantrum-throwing prima donna… unless you take the mickey out of his beloved Chelsea.
Since founding Caboodle, he’s crafted copy, concepts and brand strategies for the likes of Deutsche Bank, HIF, Pindan and Silver Chain.
Jo Baker
Jo spent the first 12 years of her career as an advertising copywriter in London and Perth-based agencies working on brands including Coca-Cola Schweppes (UK and Australia), NatWest Bank and Aspen Group, as well as the multi award-winning Thurrock Fostering campaign.
In early 2008, she hopped over the fence to work client-side as a website and SEO copywriter for Tourism Western Australia. And since becoming the ‘other half’ of Caboodle, she’s forged close relationships with a number of tourism organisations and proudly supports a number of charities with pro bono services.
In-the-know people who know people
Collectively, that’s over 25 years’ collective industry experience. Exposure that’s also given us the know-how and networks to source the very best freelance designers, PR experts and marketing professionals in Perth and Australia-wide.
Why not take a look at our work, check out our testimonials from clients in Australia and the world-over, or, if you already like what you see, contact our freelance copywriters for a quote.
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Learn more about our SEO copywriting services, or take a look at what our freelance copywriters did for custom built home builder Cambuild (courtesy of Fiix Marketing, Perth).
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Creative ideas and effective copywriting can be the key to a successful fundraising or profile raising campaign. So if you’re a charity organisation in Perth or, indeed, anywhere in Australia, find out more about our pro bono services (that’s right, they're free!). Alternatively, contact our freelance copywriters and marketing consultants for details.
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Producing a brochure is a big investment for any business. But the cost of cutting corners can be huge, especially when it comes to the most important element – the content. So, before you consider doing it in-house, see what our freelance brochure copywriters can do for you.
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