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As well as writing for mobile apps, we’re getting requests for mobile website copywriting too. How is this any different to website copywriting? Well, when you’re scaling a site down to fit into the palm of a hand and be consumed on the hoof, your content needs to be as easy as pie to digest. That means stripping out all the nice-to-haves, reducing the number of pages and condensing the essential information, giving users exactly what they need and nothing more. But, at the same time, you can’t forget about your other visitors, the search engines.
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