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How copywriting a mobile app got us wanting to pack it all in

Jo Baker - Post Date: 24/10/2011 9:58:24 AM

You can now download the Experience WA mobile app for FREE and access 1,000s of ideas for your extraordinary holiday in Western Australia. I hope your journey will be as incredible as the one Caboodle's freelance copywriters embarked on to create it.


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How do you cover 2.5million sq km of extraordinariness in just a handful of web pages?

Paul Leonard - Post Date: 19/10/2011 9:05:57 AM

Shrinking a website the size of Westernaustralia.com to fit a mobile-friendly format was a task our freelance web copywriters took to with great gusto. Not only because we’re well-travelled fans of what is arguably the biggest state in the world, but because we’re the kind of word nerds who love the challenge of working with a limited character count.


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The creative sharing dilemma: To share, or not to share

Paul Leonard - Post Date: 12/10/2011 11:27:11 AM

To share, or not to share: that is the question. Whether 'tis nobler in the mind to suffer the slings and arrows of outrageously two-faced clients, or to take arms against a sea of deceitful business partners.


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HIF website wins at Australian Web Awards in Perth – great website, nice copywriting too

Paul Leonard - Post Date: 6/10/2011 12:01:21 PM

Well done to Nikki at HIF – hif.com.au just won at the Australian Web Awards in Perth. Kudos to Clue Design. The website looks great and seems to be working well for HIF.


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