Demoing the seven secrets of product demo videos

Jo Baker - Post Date: 30/11/2011 10:37:23 AM

ENJO Australia are the divas of the in-home demo, so when they approached Caboodle’s copywriters with a brief to develop scripts for their hygiene demo videos, we knew the results were going to be good. Of course, not everyone wields the brand power that ENJO does, but there are seven key elements hard at work here that could prove useful for anyone developing a product demo script.

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Award-winning tourism website crowns content its king

Jo Baker - Post Date: 17/11/2011 10:11:29 AM

This October, Caboodle’s freelance copywriters quietly celebrated a win for two of our clients – HIF (see previous blog post for details) and Kalbarri Visitor Centre.

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Website content for engineers that aren't very engineer-y.

Paul Leonard - Post Date: 4/11/2011 1:01:15 PM

Take a look at a recently completed website copywriting project for Peritas, a structural and civil engineering firm in Perth. They said, 'we don't want to sound like engineers', so we made sure their website content reflects the lively and innovative nature of Peritas and their people.

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