Great viral campaigns come from asking what if

Paul Leonard - Post Date: 17/05/2011 2:30:36 PM

You should never be afraid to toy with the ‘what ifs’ – no matter how ludicrous the concept might be. If it’s relevant and resonates with the audience, it’s worth pursuing. Whether you’re a copywriter, an art director or the paying client, let go of your fear, let go of your ego and give ‘what if’ a chance.

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Your web content will never be king without a good strategy

Paul Leonard - Post Date: 10/05/2011 10:33:22 AM

The ruler of the worldwide web is still content. It’s what wins you fans, friends and followers. So when you’re building a new site or overhauling an existing one, you need a web content strategy that’ll get your online voice winning hearts and minds.

Inviting a freelance website copywriter on board from day one, together with your web developer, would be a good move. But even if you’re setting your own fingers to work on the web content, preparing a brief for yourself or your copywriter should be top of your ‘must-do’ list.

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Read why small business marketing is pointless without a ‘call to action’.

Paul Leonard - Post Date: 3/05/2011 12:23:36 PM

This week’s post is short and sweet, like all good copywriting should be. While it often feels safer to say too much than risk saying too little, at the end of the day your marketing needs to compel action from your audience. Ultimately, you want your audience to do something.

That’s why your ‘call to action’ is so important.

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