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Paul Leonard - Post Date: 28/03/2011 4:15:12 PM
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Recruiting the right people is important for any business, especially small business. So how do you make sure that you recruit the right people? And crucially, how do you ensure your recruitment activities themselves add value to your brand?
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Paul Leonard - Post Date: 22/03/2011 8:38:54 AM
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So you’re thinking of engaging the services of a copywriter? Good move. Quality copywriting is a proven means of differentiating your brand and engaging your audience. But how do you go about communicating your SME or SMB vision in a brief? Let's start with your introduction.
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Paul Leonard - Post Date: 14/03/2011 4:35:27 PM
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How often do you get a direct line to a customer who actually wants to have a dialogue with you? That's exactly what an email enquiry is - a direct marketing channel to your customers. You can’t buy that sort of media cut-through. What’s more, when you're responding to an email enquiry, you aren’t being put on the spot. You’ve actually got the time to think about what you want to say, and how you say it. Here's how to make sure you make the most of this exciting brand development opportunity.
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Paul Leonard - Post Date: 7/03/2011 3:04:24 PM
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Small business marketing advice from our freelance copywriters - look at your target market as people, not demographic stats. It's a sure fire way to improve the reach of your marketing and its impact on your bottom line. Find out how to look at your target market more effectively.
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Paul Leonard - Post Date: 1/03/2011 4:18:14 PM
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Copywriting in the third person seems to be a default setting for a lot of small business clients. Sure, referring to your company name is fair enough. Your audience needs to know who you are. But the third person can get in the way of creating a compelling dialogue with your audience. Here's how the big boys do it...
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