There’s an art to writing effective eDMs – electronic direct mailers that seduce, persuade and compel action. A lot of it comes down to good copywriting. Here’s how we did it with 3geeks for SEQTA, promoting the education software company’s suite of solutions for teachers and schools, resulting in an open rate (the percentage of people who opened the eDM) that was more than double the industry’s standard rate.

Word blindness, scotoma, call it what you will – it’s easy for typos to slip through the net when you’re busily writing marketing copy. It’s especially true if you’ve read the same bit of text several times, or you’re overly tired, or you’ve read the same bit of text several times, or you’re working fast, or you’ve read the same bit of text several times.

 

So here are my tips on how to help ensure your marketing copy doesn’t go out the door riddled with typos.