How freelance copywriters can help turn a small business into a big one

Paul Leonard - Post Date: 23/02/2011 8:48:19 AM

Copywriting is at least as important as design if you’re a small business owner looking to grow. There, I’ve said it. So here’s why every SME should consider engaging a freelance copywriter to handle their marketing copy and website content.

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How to choose a strapline that has emotional and intellectual currency

Paul Leonard - Post Date: 16/02/2011 10:40:29 AM

Choosing a strapline for your business isn’t as simple as Nike would have you believe. But you can make the decision process a whole lot easier if you just do it the right way.

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Big-brand marketing for small business: Think about the left and right brain

Paul Leonard - Post Date: 7/02/2011 3:01:09 PM

Small business marketing and advertising gets a bad rap, quite often, because it’s bad.

In the ad industry, small business owners are quietly vilified for ‘being too retail’ in their advertising. For screaming the price point. For shouting about their latest offer or sale. For ruthlessly targeting the logical, fact-crunching left brain, particularly in TV ads. But what about exploiting our softer, more emotional right brain to gain some long-term brand traction and momentum? Well, allow me to explain how the recent VW Passat ad is a great example of how to target the left and right brain, without breaking the bank

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