Small business recruitment: Optimizing your recruitment advertising

Paul Leonard - Post Date: 20/04/2011 9:21:03 AM

Last time, I posted about how small businesses can learn from big brands when it comes to one of their most important brand development activities – recruiting employees.

Here, we’ll take things a step further and look at how effective copywriting can improve your recruitment ads, as well as your employer brand.

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How to brief a copywriter and get your small enterprise sounding the business - Part 2

Paul Leonard - Post Date: 6/04/2011 1:55:34 PM

In our first post about how to brief a copywriter, we explored the all-important introduction to your small business. Now you can cut to the chase. Give your copywriter a clear idea of how they fit into your ‘big picture’. Explain what you want to achieve from your new copywriting alliance. Give it to them straight. Be specific.

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