A new website for Rimtec

Paul Leonard - Post Date: 10/04/2012 2:33:00 PM

Take a look at the new website we've been working on with the lovely folks at Luminosity. One very technical product. One very cool looking site. One very happy client.

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How a little brand development wisdom gave the owl its wings

Jo Baker - Post Date: 1/03/2012 9:51:56 AM

Finding a voice to lead the global digital movement in education was a challenge our Perth copywriters met with great gusto – particularly when it came to naming Hoogo the Teachingshop.com owl.

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eDM copywriting case study: A digital foot in the door for SEQTA

Paul Leonard - Post Date: 14/02/2012 9:09:50 AM

There’s an art to writing effective eDMs – electronic direct mailers that seduce, persuade and compel action. A lot of it comes down to good copywriting. Here’s how we did it with 3geeks for SEQTA, promoting the education software company’s suite of solutions for teachers and schools, resulting in an open rate (the percentage of people who opened the eDM) that was more than double the industry’s standard rate.

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Lose the tpyos: 4 tips for proofreading your marketing copy

Paul Leonard - Post Date: 6/02/2012 4:07:39 PM

Word blindness, scotoma, call it what you will – it’s easy for typos to slip through the net when you’re busily writing marketing copy. It’s especially true if you’ve read the same bit of text several times, or you’re overly tired, or you’ve read the same bit of text several times, or you’re working fast, or you’ve read the same bit of text several times.

So here are my tips on how to help ensure your marketing copy doesn’t go out the door riddled with typos.

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Website copywriting that plants a seed in clients' minds

Paul Leonard - Post Date: 27/01/2012 3:23:23 PM

Another website copywriting project from our freelance web copywriters in Perth. This one's for Western Botanical - a local WA company that provides a broad range of botanical management and consulting services. It was very much about balancing what corporate clients want and need to hear with a clear message about ethical and sustainable environmental management.

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