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What’s a copywriting agency when it’s at home?

Caboodle is a dedicated copywriting agency in Australia – the brainchild of two creative copywriters, Jo Baker and Paul Leonard. After competing in the creative departments of rival agencies for over 12 years, and a little independent freelancing in between, we finally got it together as Caboodle in 2009.

In that short time, we’ve crafted advertising and marketing campaigns, website content, brochures and branding strategies for businesses across Australia, as well as a host of high profile national and global organisations.

To name a few, there’s Tourism WA (Perth), HIF (Australia) and Deutsche Bank (Asia). What’s more, our small-but-perfectly-formed copywriting agency has worked across an equally diverse range of industries, from government to retail and professional services to the not-for-profit sector.


 Brochure copywriting for Rottnest Island AuthorityAdvertising copywriting for Complete SmilesWebsite copywriting for Equus


But our success hasn’t given us egos the size of Sydney Harbour. We’re a boutique creative operation, still dedicated to delivering the whole kit with care and attention to detail.

Want to know more? Take a look at our portfolio, check out our freelance copywriters, read testimonials from our clients in Australia and the world-over, or get in touch with the Caboodle Copywriting agency team.  

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